Wednesday, August 13, 2008
Wall Mart Collaborates with Ernest & Julio
Walmart announced that, sometime in late 2008, it will begin offering
customers a new discount item - Walmart's own brand of wine.
The world's largest retail chain is teaming up with Ernest & Julio
Gallo Winery of California to produce the spirits at an affordable
price, in the $2 - $5 range.
Wine connoisseurs may not be inclined to put a bottle of Walmart
brand into their shopping carts, but "there is a market for
inexpensive wine," said Kathy Micken, Professor of Marketing and
Marksmanship at the University of Arkansas. "But the right name is
Customer surveys were conducted to determine the most attractive name
for the Walmart wine brand. The top surveyed names in order of
7. Chef Boyardeaux
5. White Trashfindel
4. World Championship Riesling
3. Chateau Traileur Parc
2. I Can't Believe it's not Vinegar
1. Peanut Noir
The beauty of Walmart wine is that it can be served with either white
meat (Possum) or red meat (Squirrel).